EveryoneSocial

SEPTEMBER 28, 2021

Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. The same academic study also found that highly differentiated brands earn more positive word-of-mouth. Nielsen ] 92% of global consumers trust UGC and WOM more than advertising. [

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

DivvyHQ

NOVEMBER 14, 2018

Nothing can match the genuine, authentic impact of a recommendation from unbiased peers, colleagues, or friends. Most of us recognize the importance of word-of-mouth (WOM), which is the oldest form of marketing in existence, but few organizations have a formal plan in place to activate it. and reinforced by data.

Trigger Marketing 40

Trigger Marketing WOM Word of Mouth Planning 40

Sword and the Script | B2B

FEBRUARY 8, 2022

This might sound crazy, but being candid and honest is a surefire way for B2B tech solution providers to differentiate themselves from ~75% of the market. Most buyers of B2B technology don’t believe vendors are completely honest. That’s according to a survey of 625 U.S.-based based B2B technology decision-makers. 39% said social media.

Customer Surveys 15

Customer Surveys WOM Peer-to-peer B2B 15