webinars Differentiation Marketing Sales Cycle Stats 
Marketing Insider Group
DECEMBER 8, 2020
Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. The Top B2B Lead Generation Strategies.
Golden Spiral
OCTOBER 1, 2021
69% of top-performing content marketers have a documented content marketing strategy. 74% of the most successful marketers map content to specific stages of the buyer’s journey. Only 42% of content marketers actually talk with customers to understand their needs. Three Reasons Sales Cycles are So Long.
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Golden Spiral
OCTOBER 1, 2021
69% of top-performing content marketers have a documented content marketing strategy. 74% of the most successful marketers map content to specific stages of the buyer’s journey. Only 42% of content marketers actually talk with customers to understand their needs. Three Reasons Sales Cycles are So Long.
SnapApp
JUNE 25, 2019
Marketers—does it feel like your leads go into a black box after sending them to sales? One of the biggest challenges facing B2B marketers today is establishing an understanding of what a ‘qualified’ lead looks like in the eyes of your sales team. 10 Tactics For Improving Your Sales Conversion Rate.
Orange Owl Blog
FEBRUARY 10, 2025
Content Marketing Content Auditing for B2B Marketing: A Comprehensive Guide Vivek Goel February 10, 2025 Share : Table of Contents Introduction Content Auditing is a critical process for B2B marketers aiming to optimize their content strategy, improve engagement, and drive conversions.
ClearVoice
JANUARY 26, 2024
Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.
Valasys
SEPTEMBER 20, 2024
Regardless of your role whether it may be a creative product lead, an experienced marketing manager, or an aspirational entrepreneur, then this guide will cover the strategies that could offer your SaaS company the growth and success that it deserves. Why SaaS Marketing is Unique? Now let’s get going!
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