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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

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Sales Pipeline Radio, Episode 163 : Q & A with John Raguin @SeismicSoftware

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. Yet another great episode this time of Sales Pipeline Radio , live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. John, thanks so much for joining us today.

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The Ultimate Guide to SaaS Marketing Strategies

Valasys

Regardless of your role whether it may be a creative product lead, an experienced marketing manager, or an aspirational entrepreneur, then this guide will cover the strategies that could offer your SaaS company the growth and success that it deserves. Why SaaS Marketing is Unique? Now let’s get going!

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B2B Content Marketing Statistics and What They Mean

ClearVoice

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. But when you get it right, B2B content marketing can have a huge impact on the success of your organization. But when you get it right, B2B content marketing can have a huge impact on the success of your organization.

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Map Your Content to the HealthTech Buyer’s Journey

Golden Spiral

69% of top-performing content marketers have a documented content marketing strategy. 74% of the most successful marketers map content to specific stages of the buyer’s journey. Only 42% of content marketers actually talk with customers to understand their needs. Three Reasons Sales Cycles are So Long.

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Map Your Content to the HealthTech Buyer’s Journey

Golden Spiral

69% of top-performing content marketers have a documented content marketing strategy. 74% of the most successful marketers map content to specific stages of the buyer’s journey. Only 42% of content marketers actually talk with customers to understand their needs. Three Reasons Sales Cycles are So Long.