Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. Keep track of your competitors’ social strategies, find out what’s working in your market and learn how well customer needs are being met.

Analysis 86

Analysis Marketing AI Examples SWOT 86

Sprout Social

NOVEMBER 21, 2023

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. two accounting software for small businesses.)

SWOT 89

SWOT Budget Programs Eye-Tracking Advertising Benchmark 89

Heinz Marketing

DECEMBER 26, 2023

Tracking and Analyzing Key Performance Indicators (KPIs) Key Performance Indicators (KPIs) are vital metrics that offer a snapshot of a company’s performance in various areas. Advanced tools and software dedicated to data analytics enable organizations to not only collect these metrics but also analyze trends and patterns over time.

Business 117

Business Analysis Work Management Forecasting 117

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Use their approach as a guide—or try something entirely different to differentiate your brand. Top posts: Track competitor posts performing the best.

Planning 96

Planning Paid Search Agency Advertising Benchmark Analysis 96

Marketing Insider Group

NOVEMBER 18, 2020

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Infrastructure Services: Your marketing infrastructure includes cloud computing, big data management, databases, and software development tools.

Resource Management 355

Resource Management Demand Generation Agencies CMS Development Work Management 355

Marketing Insider Group

AUGUST 30, 2019

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Infrastructure Services: Your marketing infrastructure includes cloud computing, big data management, databases, and software development tools.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Marketing Insider Group

AUGUST 30, 2019

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Infrastructure Services: Your marketing infrastructure includes cloud computing, big data management, databases, and software development tools.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21