B2B Marketing Traction

AUGUST 11, 2011

What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster. Cost-Basis Pricing. But with cost-basis pricing, you may be leaving money on the table.

Pricing 100

Pricing Price Elasticity Work Management 100

Convert

MARCH 2, 2022

Revenue optimization is managing acquisition, expansion, retention, and pricing strategies to boost long-term revenue growth. In e-commerce, profitability rests on 4 pillars: Supply Chain Optimization IT Modernization and Big Data Pricing and Revenue Management Customer Acquisition and Retention. Pricing & Revenue Management.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

Revenue optimization is managing acquisition, expansion, retention, and pricing strategies to boost long-term revenue growth. In e-commerce, profitability rests on 4 pillars: Supply Chain Optimization IT Modernization and Big Data Pricing and Revenue Management Customer Acquisition and Retention. Pricing & Revenue Management.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Unbounce

AUGUST 6, 2021

Examine the social activities that get the most engagement and study the reviews for content ideas that position your differentiators as a strength. Competition-based pricing works for businesses competing in a highly saturated market, but your strategy ultimately comes down to the elasticity of consumer demand.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Single Grain

JULY 4, 2019

Water is a simple product, yet these brands have all managed to differentiate themselves from each other: Why would you choose Evian over Perrier, or Fiji over Voss? As a commodity, your products are much more susceptible to price elasticity and the laws of supply and demand in the market.

ROI 106

ROI Effectiveness Brand Identity Branding 106

SnapApp

APRIL 25, 2018

We have to educate—and depending on your company's pricing strategy—often get potential customers all the way into a free trial or using the freemium product. The recent release of Chargify Elastic Billing™ was a culmination of hard work and collaboration across all departments. Shayla Price.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

We have to educate—and depending on your company’s pricing strategy—often get potential customers all the way into a free trial or using the freemium product. The recent release of Chargify Elastic Billing was a culmination of hard work and collaboration across all departments. Shayla Price.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91