ANNUITAS

APRIL 20, 2020

The three main KPIs to track content success are volume, elasticity, and impact expectation. Elasticity: Percentage of leads who engaged that later converted to a sales-ready lead and also, separately, a Closed Won lead. Impact Expectation: Volume x Elasticity. Volume: Number of leads that engaged with the offer.

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

B2B Marketing Traction

AUGUST 11, 2011

Pricing must take into consideration customer demand, price sensitivity and elasticity, the competition, and market conditions. Customers will be more sensitive to prices if they know there are substitutes or if they think your product lacks differentiation. But with cost-basis pricing, you may be leaving money on the table.

Pricing 100

Pricing Price Elasticity Work Management 100

ANNUITAS

SEPTEMBER 3, 2020

The worst-performing channel was their outbound SDR group with a 0.07% elasticity – i.e., that when an SDR reached out to a contact, the probability that interaction would turn into Closed Won was 0.07%. And this company was a major proponent of sales cadences. How do you scale?

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

Convert

MARCH 2, 2022

We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that. Price elasticity = (percent change in quantity demanded) / (percent change in price). If price elasticity is <1, it means higher prices won’t dissuade customers from making a purchase.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that. Price elasticity = (percent change in quantity demanded) / (percent change in price). If price elasticity is <1, it means higher prices won’t dissuade customers from making a purchase.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Single Grain

JULY 4, 2019

Water is a simple product, yet these brands have all managed to differentiate themselves from each other: Why would you choose Evian over Perrier, or Fiji over Voss? As a commodity, your products are much more susceptible to price elasticity and the laws of supply and demand in the market. Click here to download it for free right now!

ROI 106

ROI Effectiveness Brand Identity Branding 106

Unbounce

AUGUST 6, 2021

Examine the social activities that get the most engagement and study the reviews for content ideas that position your differentiators as a strength. Competition-based pricing works for businesses competing in a highly saturated market, but your strategy ultimately comes down to the elasticity of consumer demand.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144