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Our Favorite Third Party Articles & Blog Posts from 2018

KoMarketing Associates

Google AdWords became Googles Ads, while DoubleClick and Google Analytics 360 became a single brand called Google Marketing Platform. 13 Content Marketing Strategies To Differentiate Your Brand. This report was also useful to determine if the tendencies I was identifying in my accounts were being experienced by other advertisers.

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7 Killer Digital Advertising Trends Every Marketer Should Know in 2020

Single Grain

So when the balloon becomes bigger, it needs to be differentiated, and that’s when an advertiser, publisher or brand may decide that they need their own advertising business. Differentiate New Business with White Label. The larger and more noticeable the balloon, the greater the pressure it receives from the neighboring balloons.

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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

In the competitive ad-supported streaming industry, they prioritized partners who could help them differentiate themselves from other providers. Marketing Approach : Cyber Publicity helped Kellogg Company utilize programmatic buying through DoubleClick Digital Marketing, leveraging display and video campaigns.