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4 Simple Reasons for Why this Webinar Invitation Works

The Point

When Webinars succeed, it’s generally because a) the topic is compelling, and b) the hosts make a successful case for why that event is worth the reader’s time. Take the invitation below from the folks at eMarketer. Visually, it doesn’t jump off the page, and copy-wise, it’s not perfect.

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B2B Lead Generation Blog: Where do Your Email Newsletters go?

markempa

Link: Anything Goes Marketing: Where do Your Email Newsletters go? Another useful post on the same subject by contributing writer (and Web designer) Sarah Lewis for Debbie Weils WordBiz Report on " How and Why to Combine an E-newsletter and a Blog." Link: Anything Goes Marketing: Where do Your Email Newsletters go?

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B2B Lead Generation Blog: How Podcasts Impact B2B Purchase Decisions

markempa

Your content should be specifically designed to help support and pull your potential customer through each stage of their buying process. from Driving Your Business and Relationships Through Event Marketing As someone who believes in face-to-face interaction through event marketing, I wonder how will B2B Podcasting change marketers plans?

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B2B Lead Generation Blog: On giving away ideas

markempa

" Jure also quotes David Kelley , one of the most visible product designers in the world, especially in the world of high technology. Kelly is founder of IDEO , Americas largest independent product design and development firm. I think Kellys viewpoint goes well beyond design. CEOs, Marketers and so on).

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How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

Marketing Insider Group

90% of visitors will immediately leave a site with low-quality design that doesn’t prioritize user experience. Another 93% leave sites straight away if they’re not designed right for the device they’re using. Either way, web design is 100% worth the investment every time. Traditional Marketing Channels.

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B2B Lead Generation Blog: Website Landing Pages impact Lead Generation results

markempa

MarketingSherpa published a great case study that explains how landing page design impacts lead generation results. MarketingSherpa published a great case study that explains how landing page design impacts lead generation results. So what else can you do to improve the traction of your website to generate more leads?

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B2B Lead Generation Blog: Podcast: Landing Pages for Lead Generation

markempa

I interviewed Anne Holland on how marketers can improve their landing page conversion rates and attract more sales leads. What are the essentials of great landing page design? I interviewed Anne Holland on how marketers can improve their landing page conversion rates and attract more sales leads. Other landing page resources?