Demographics Psychographics Purchase Intent Transparency 
FunnelEnvy
SEPTEMBER 18, 2023
From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent.
Digilant
AUGUST 10, 2023
Over the decades that programmatic advertising has existed, its technology and tactics have become increasingly more transparent, sophisticated, and effective. They can target their ads based on a variety of data parameters, including demographics, psychographics, and behavior.
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Digilant
AUGUST 10, 2023
Over the decades that programmatic advertising has existed, its technology and tactics have become increasingly more transparent, sophisticated, and effective. They can target their ads based on a variety of data parameters, including demographics, psychographics, and behavior.
QuanticMind
OCTOBER 24, 2017
New reporting tools: Demographic reporting – This will show which groups are more likely to visit stores. To get a better sense of your audience, it’s important to determine demographics, actigraphics (a picture of their behavior) and psychographics (a picture of their mentality and emotions). Featuring: @bigalittlea.
Digilant
SEPTEMBER 10, 2020
This streamlined ad buying can be done across desktop, mobile, and video, targeting audiences based on demographics, psychographics, purchase-intent, interests, and more. Both programmatic and performance marketing have similar advantages with regard to consumer insights and transparency. Programmatic.
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