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The Rise of Streaming and Audio Advertising Post Cookies

Choozle

Video Streaming Market Just how big is the video streaming market? This growth is driven by factors such as increasing internet penetration, evolving consumer preferences, and the rise of 5G services, which offer faster downloads and smoother playback. trillion by 2030. Viewing behavior significantly influences this shift.

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The Growth of Video and Mobile Marketing; Key Stats and Trends

NuSpark Consulting

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. Companies need to understand this paradigm shift and adapt.

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An Understanding of Data-Driven Targeted Advertising Basics & Effectiveness

NuSpark Consulting

The word “data” has been part of marketers’ lives for several years now, and you could be forgiven for thinking you’ve heard everything there is to know about it. in 2018, according to eMarketer. Unless they have an ad blocker enabled, images and video banners start showing them advertisements the moment they reach a specific page.

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The M.E.R.R.Y. List of Holiday Email Marketing Tips

distribion

eMarketer estimates that overall retail sales grew by 3.5% They forecast non-store purchases to grow to $117 billion with the average internet user spending just under $700 this holiday season online. tips to create a rewarding and lucrative holiday email marketing strategy that will do just that. Netta, we couldn’t agree more.

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Digital Ads Don’t Work And Everyone Knows It

Marketing Insider Group

Most people think marketing is just people buying ads. Google, Facebook, and other social media platforms only exist because they convinced brands to spend money on “highly targeted” ads based on our behavior, demographics, or interests. The average click through rate on this fun little marketing curse is 0.06%.

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Digital Future: Predictive Advertising, Chapter 1 – Five Strategic Trends That Are Changing Digital Forever

QuanticMind

Welcome to Chapter 1 in our upcoming eBook, Digital Future: Predictive Advertising, which will provide broad strategic insights, executive interviews and key research for CMOs, VPs and other marketing leaders seeking to gain a competitive edge through marketing technology. You’ve probably struggled with this two-headed beast yourself.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. No, not that.)