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The Stories Behind 6 Major Brand Makeovers

Hubspot

Another series of Milk Life ads try to differentiate dairy milk from popular alternatives like almond milk. 5) GoDaddy. For years, GoDaddy's marketing seemed centered around the adage that "all press is good press." 6) Bud Light.

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Do I Still Need a.com TLD For My Business?

Hubspot

A non-dotcom TLD will help customers remember your brand and serve as a unique differentiator. The most frequent answer for your brand probably depends on customer demographics, traffic sources, and other factors. Google Domains, Namecheap, or GoDaddy). A non-dotcom TLD will make your brand seem suspect and less reputable.

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6 Inbound Marketing Case Studies to Inspire Your Own Strategy

Single Grain

The company wanted to focus on differentiating itself from competitors without the pressure of traditional marketing techniques. Our client recognized the potential of this market and sought to tap into it by capturing a portion of the demographic’s disposable income.

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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

” Here’s an example of a detailed buyer persona by GoDaddy with a cool narrative: Source. There’s an Obsessive Focus on Demographic Data. Depending on demographic data is the most non-nuanced and rudimentary research possible. For example, “a 45-to-55-year-old businessman who reads Forbes every morning.”