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The Stories Behind 6 Major Brand Makeovers

Hubspot

Another series of Milk Life ads try to differentiate dairy milk from popular alternatives like almond milk. 5) GoDaddy. For years, GoDaddy's marketing seemed centered around the adage that "all press is good press." 6) Bud Light.

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COM vs.NET vs.ORG: How to Choose Your Domain Name Extension

seo.co

It’s a way of differentiating your company and can even be used to explain what you do. If the domain has been live and has had some basic content for a couple of years it may already be out of the Google sandbox (so called), than a domain you simply pick up on Godaddy for $10. A TLD sets your website apart from the competition.

Domain 69
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What you Need to Know to Start an Online Retail Business

Hubspot

You also have to have some kind of picture of the place within your competitive landscape you're trying to occupy — you need to differentiate if you want to hack it in your industry long-term. When brainstorming brand names, check with a company like Bluehost or GoDaddy to make sure the corresponding URL is available.

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Do I Still Need a.com TLD For My Business?

Hubspot

A non-dotcom TLD will help customers remember your brand and serve as a unique differentiator. Google Domains, Namecheap, or GoDaddy). Will a non-dotcom TLD help or hurt your company’s brand? This is a very tough, subjective question with three likely answers: 1. A non-dotcom TLD will make your brand seem suspect and less reputable.

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6 Inbound Marketing Case Studies to Inspire Your Own Strategy

Single Grain

The company wanted to focus on differentiating itself from competitors without the pressure of traditional marketing techniques. Moreover, Intuit had to contend with already established, single-focus competitors like GoDaddy. Our Approach We felt they needed to gain visibility and increase organic website traffic.

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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

” Here’s an example of a detailed buyer persona by GoDaddy with a cool narrative: Source. Stereotypes of the target demography, data pulled from the organization’s CRM, or just blunt assumptions cover the rest. For example, “a 45-to-55-year-old businessman who reads Forbes every morning.”