Engagio
NOVEMBER 16, 2023
During these uncertain times, putting your limited marketing budget to the best use to stimulate revenue growth and form better relationships with your best customers becomes even more important. Making the case for ABM (or ABX as we call it at Demandbase) Why budget for ABM?
KoMarketing Associates
FEBRUARY 1, 2018
Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. What can be done to change this?
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Martech
JULY 14, 2022
Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual. Many vendors are buying into the vision of eliminating the distinction between these two elements of B2B selling and are developing the tools to enable marketers to carry it out.
Content4Demand
MAY 21, 2020
This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.
DemandBase
JUNE 23, 2020
And it also requires a very specific set of skills in strategy, copywriting, and design. Every type of content you’d normally use in marketing and sales is effective in your ABM campaigns, so long as it’s personalized and relevant to your target audience. CMO/VP Marketing. A Strategy for the Buyer’s Journey. Direct Mail.
Circle Studio
NOVEMBER 8, 2018
And MarTech is loaded with benefits for marketers: it empowers them to better listen to and engage their target audiences; it helps to amplify their reach; it allows them to build smarter and more effective campaigns; and it ultimately helps them to better measure the success of their efforts and the contribution to the bottom line.
DemandBase
AUGUST 18, 2020
How should a B2B marketing leader think about budgeting for ABM? What kind of budget does ABM require? We know this is a common challenge for many B2B marketing leaders, so the team here at Demandbase has put together this brief resource unpacking this critical question. Where can you free up budget?
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