DemandBase

MAY 22, 2019

If you’re thinking “what is this Demandbase ABM Ecosystem and why should I care?” Put simply, the Demandbase ABM Ecosystem is a collection of software solutions that integrate with and complement the Demandbase Platform. an event in one system triggers a related event in another system). Why should you care?

DemandBase 63

DemandBase Account Based Marketing ABM Marketing Management 63

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next?

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Engagio

MARCH 19, 2024

As a seller who lives this every day, I’m going to detail how I’m using Demandbase’s new Prescriptive Sales Dashboards to get off zero as quickly as possible. Demandbase keeps it simple. Demandbase has always helped teams detect early stage buying signals with anonymous company-level and known contact-level engagement.

Demand Generation 87

Demand Generation DemandBase Outreach Forecasting 87

Engagio

NOVEMBER 7, 2022

The post Boost Your ABM Strategy with Targeted Events appeared first on Demandbase. Add short description of webinar here.

Account Based Marketing 62

Account Based Marketing ABM Webinar Metrics DemandBase 62

Engagio

DECEMBER 2, 2022

Join Demandbase’s Beki Scarbrough, VP of Account-Based Experience, and Asher Mathew, VP of Data Cloud, as they dive into how to combine data and advertising to ensure you get the most of your 2022 event strategy. The post How to Make the Most of Your Event Strategy in 2022 appeared first on Demandbase.

DemandBase 48

DemandBase Advertisements Advertising 48

Engagio

OCTOBER 31, 2021

The post The Top In-Person (and Virtual) Events for B2B Marketers and Sales Pros appeared first on Account-Based Marketing – Demandbase.

B2B Sales 71

B2B Sales DemandBase B2B Marketing Personalization 71

Engagio

NOVEMBER 16, 2023

In fact, according to a 2022 Forrester TEI Study, “Demandbase account-based marketing and sales platform delivers a 367% three year return on investment (ROI).” Making the case for ABM (or ABX as we call it at Demandbase) Why budget for ABM? Demandbase can be used to support the evaluation of program effectiveness as well.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Biznology

JANUARY 13, 2022

Eager to attend in-person events, B2B marketers may have their hopes dashed again as new variants spread. What’s an event organizer to do? Organized by Demandbase. A similar virtual event for digital transformation leaders in manufacturing and distribution, September 21-22. THE Asia-wide event for B2B marketers.

Conference 197

Conference B2B Forrester Marketing Management 197

Engagio

SEPTEMBER 29, 2023

In my experience, only 2% of the people who register for an event or download an ebook are ready at that moment to talk to a sales rep. A few strategies we use at Demandbase to make this work: We adjust ownership based on the ICP fit and account and prospect journey stage. appeared first on Demandbase. It just makes sense.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Martech

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. Live Event Ads. LinkedIn also introduced Live Event Ads to help B2B marketers promote live events. Why we care. Building on video. Get MarTech!

Linkedin 67

Linkedin Paid Search Agency Ads Campaigns 67

ANNUITAS

MAY 31, 2023

The event featured a variety of excellent speakers, including industry experts, thought leaders, and practitioners. Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.” The event closed with a keynote delivered by myself and ANNUITAS CEO Adam Needles.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

6sense

OCTOBER 1, 2021

The events of 2020 brought significant disruption and change to B2B revenue teams. 6sense Chief Market Officer Latané Conant and other CMOs shared their perspectives about these changes — and how they’ll impact marketers in the near future — with attendees of LinkedIn Business’ recent “I Heart ABM” virtual event.

Account Based Marketing 62

Account Based Marketing ABM CMO DemandBase 62

Engagio

JANUARY 30, 2024

Using statistical algorithms and machine learning techniques to analyze historical and current data to make informed predictions about future events. Demandbase runs on predictive models Predictive models are a powerful and effective way to forecast future events (sales, marketing trends, etc.) That’s predictive analytics.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Engagio

SEPTEMBER 16, 2021

Where we used to be able to connect with someone over coffee or at an event, now the only way to reach people is digitally – and we’re over it. Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more. Get creative!

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. What can be done to change this?

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Martech

AUGUST 9, 2023

Before that, he founded Demandbase and practically invented the ABM technology category. Also, during his 13 years as CEO of Demandbase, it was named one of the Bay Area’s “Best Places to Work” for seven consecutive years, #9 in 2020. LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase.

Account Based Marketing 78

Account Based Marketing ABM DemandBase Marketing Analytics Tools 78

DemandBase

AUGUST 10, 2020

The once coveted, high-touch in-person, invite-only, VVIP engagements are now a thing of antiquity, and we are now living in a world of “virtual” events. Make no mistake: Turning our annual in-person ABM Innovation Summit into a multi-date, summer-long online event was no cakewalk. So did you get the two truths and the lie?

Account Based Marketing 119

Account Based Marketing ABM DemandBase B2B Thought Leadership 119

Engagio

APRIL 26, 2023

In this post, Tara Quehl explores the hypothesis that intent would showcase human behavior spiking, searching and reacting around certain events. appeared first on Demandbase. What she discovers might surprise you. The post The world is ending in Financial Services (well, not actually but….)

DemandBase 62

DemandBase Service Intent 62

DemandBase

MAY 15, 2020

B2B budgets, on the other hand, are typically allocated toward laser-targeted programs, including in-person events like trade shows, specific digital channels, executive dinners, and other field programs. It wouldn’t be fake news, or even news for that matter, to say that trade show and event budgets have all but dried up in 2020.

Budget Programs 98

Budget Programs Allocation Advertisements Advertising 98

Engagio

AUGUST 11, 2023

This blog was written by Bob Samuels, Co-founder at TechConnectr to showcase a recent webinar featuring Demandbase CMO Jon Miller In the ever-evolving landscape of marketing, staying ahead of the curve is not just an advantage; it’s a necessity. We hope to see you there!

Account Based Marketing 62

Account Based Marketing Marketing AI Webinar Metrics Marketing & Strategy 62

Engagio

JANUARY 24, 2024

As 2024 kicks off, many of us are excited about all the fun events that come with the beginning of the year. But perhaps one of the most invigorating events in these early days of the new year is the Super Bowl. For us, and Demandbase, we sell to sales and marketing teams. We’re in an era where people are educating themselves.

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing & Strategy 62

ANNUITAS

FEBRUARY 19, 2015

I have been to a lot of marketing events, on both sides of the booth. It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. 5) B2B Marketing Events to Watch in 2015.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

DemandBase

MARCH 23, 2020

All conferences and field events are canceled. At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. At Demandbase, we’ll be offering our online ABM certification courses free of charge – just use code CAREERGOALS at the registration page.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

DemandBase

MAY 14, 2020

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. A free, virtual experience open to everyone, the ABM Innovation Tour is sure to be this summer’s premier B2B marketing event. Mark your calendars for the ABM Innovation Tour !

Account Based Marketing 98

Account Based Marketing ABM DemandBase Top of Funnel 98

DemandBase

JANUARY 7, 2020

Dreamforce is the Super Bowl of events for most B2B companies and here at Demandbase, it’s no different. We plan all year for this event and make sure we forecast for it in our quarterly plans. Party at Temple: This is our flagship event we host along with our B2B friends. CREATE AMAZING PROGRAMS.

DemandBase 88

DemandBase Account Based Marketing Planning Advertising Agencies 88

Martech

JULY 14, 2022

Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual. For example, Demandbase calls this convergence its “Smarter Go-To Market” offering, while Kwanzoo expects a B2B Go-To Market suite — anchored by its B2B GTM platform — to become standard.

Account Based Marketing 116

Account Based Marketing Enterprise Management Work Management Marketing Management 116

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. Demandbase CEO, Gabe Rogol, he too agreed that COVID is pacing the demise of old methods of lead generation. As we know our clients could not attend events anymore and a lot of money was invested in events and field marketing.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

Launch Marketing

APRIL 20, 2022

jonmiller Jon Miller Chief Marketing Officer, Demandbase . As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. Jon shares all the latest trends and interesting articles from third-party sources. randfish Co-Founder of SparkToro .

Twitter 115

Twitter B2B Marketing B2B Thought Leadership DemandBase 115

Engagio

JULY 27, 2021

Event engagement. Predictive analytics can power the attendance of key virtual and field events. The uses mentioned above are no stranger to Demandbase. The B2B world needs this as much as B2C, and Demandbase can help transform your team. Check out Demandbase’s predictive analytics solutions.

Lead Ranking 71

Lead Ranking Ideal Customer Profiles Lead Scoring Analytics 71

Biznology

MARCH 7, 2019

For a while there, I was worried, as event after event went dark. But other events have emerged, too, to support marketers seeking information on martech, data, personalization, ecommerce, social media and other challenging topics. Now folded into the Adobe summit, this event has grown to 15,000 marketers.

Conference 146

Conference B2B Marketing B2B DemandBase 146

Engagio

JANUARY 14, 2021

On the right is known activity, such as form fills and event engagement. We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. At Demandbase, we use machine learning to identify this information; we call it the Qualification Score. This is a mistake.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Demand Generation 118

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. To others, the automated shipments of boxed cookies, or VIP events throughout the year. To some, ABM means running continuous ads.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. For all the color and vibrancy of in-person events, digital marketing channels now hold the key to success for B2B marketers. Is there a bright side to shelter-in-place?

B2B Marketing 86

B2B Marketing Account Based Marketing DemandBase Planning 86

DemandBase

APRIL 23, 2020

When the COVID-19 crisis hit, my team and I at Demandbase were catapulted into unchartered territory. Then, one after another like rolling thunder, our signature face-to-face events—Outreach Unleash, SalesLoft Rainmaker, SaaStr, ABM Innovation Summit, and then TOPO—were being cancelled. We were initially perplexed, I have to admit.

Peer-to-peer 78

Peer-to-peer DemandBase Effectiveness Personalization 78

Engagio

NOVEMBER 5, 2020

You may have guessed by now that I’m talking about our new Demandbase ABM Platform. From the day I founded Engagio, to the day I realized that Demandbase was the perfect partner to accelerate our vision, I’ve been working tirelessly to create a next-generation marketing automation platform for B2B. . What are they doing on the web?

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM DemandBase 62

InsightSquared

SEPTEMBER 5, 2018

Fred Shilmover , CEO and founder of InsightSquared, Kevin Raybon , VP, Global Sales Operations at Thomson Reuters, Linda Fitzek , VP of Business Operations at EverString and Jessica Fewless , VP, ABM Strategy, Field and Partner Marketing at Demandbase. However, the challenge remains: How can these teams integrate to optimize for growth?

Marketing Attribution 159

Marketing Attribution DemandBase Forrester Forecasting 159

ClickZ

JUNE 15, 2020

Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. Platforms like Demandbase facilitate this approach by enabling users to build audiences using their existing CRM, account, and customer data.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145