How to Barrel Through the Latest SiriusDecisions Demand Waterfall
SWZD
NOVEMBER 29, 2017
By now you have probably seen or discussed SiriusDecisions’ latest upgrade to its Demand Waterfall – the 2017 Demand Unit Waterfall. If you have not, in short, the new version incorporates the idea that B2B decisions are usually made by buying teams, and calls these buying teams demand units. Start off on the right foot!
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