Marketing Insider Group

AUGUST 10, 2020

Modern marketing demands that we thoroughly understand our audience and use targeting and segmentation for optimal demand generation. We have seen a steady rise of ABM, an approach where we align demand generation efforts against a predetermined and strategic set of accounts.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

Valasys

OCTOBER 9, 2019

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Valasys

JUNE 26, 2019

Deploys a highly targeted content strategy that facilitates marketers to measure the Return on their Marketing investment (ROMI) as well as the Return on Investment (ROI) which are important pre-requisites for the marketers to optimize conversions on their websites.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

ViewPoint

JUNE 28, 2018

Are we a niche vendor, consultants, or service aggregator? Relatively small improvements in the demand waterfall from marketing-qualified lead to sales-accepted lead to sales-qualified lead can make a huge difference on the top and bottom lines. Do we provide staffing, or are we a HR services firm? Political Consultant Roger J.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Sales Qualified Leads 136

DemandBase

OCTOBER 10, 2018

Vincent Matano says: From researching companies’ tech stacks, I have noticed that many B2B Marketers leverage a variety of “best in class” vendors, each of them serving different functions, maybe even utilized by different departments within the marketing organization, and of course each has their own price tag. But there’s more to the story.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

Markempa

MAY 1, 2019

Return on Marketing Investment (ROMI) What’s your return on your marketing investment (ROMI)? How much revenue can you attribute to sales leads coming from your account based marketing or demand generation efforts over a given period? On the sales pipeline? On revenue velocity?

ROMI 50

ROMI B2B Marketing Work Management Marketing Qualified Leads 50

Navigate the Channel

JUNE 7, 2023

decision-makers), use of vendor resources has declined since 2021. “In The return on marketing investment (ROMI) on performance marketing, customer advocacy and employee satisfaction are all affected by brand marketing. This LinkedIn post has an interesting take on B2B marketing.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65