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Full Circle Insights
OCTOBER 4, 2023
The Full Circle Webinar Series is in full swing this fall! Our first official fall webinar focused on uniting marketing and sales to drive revenue growth. I mean, how many times have we all talked about marketing and sales “interlock”? Some folks prefer a simple funnel.
Full Circle Insights
SEPTEMBER 22, 2022
In the mid-2000s, marketers began using the original demand waterfall framework to gain insight on marketing’s performance in terms of leads at the top of the funnel, marketing-qualified leads (MQLs), sales-accepted leads (SALs) and closed/won business.
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SWZD
SEPTEMBER 11, 2019
This week, we spoke to Michell Liro , Vice President of Demand Generation at PTC. Michelle gave us excellent insights on best practices at a company that has successfully riden several waves of technological change over the past three decades, and has positioned itself nicely to catch the next massive wave that is just forming now.
Vidyard
FEBRUARY 22, 2017
“Social selling may be where you reach your audience, but email marketing, webinars, and events are all channels that you can engage your audiences and build your pipeline,” Patel told us over Google Hangout. People don’t want to set aside a set amount of their day to watch a webinar when there is so much information out there.
SnapApp
APRIL 4, 2018
This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .
Full Circle Insights
NOVEMBER 17, 2023
Full Circle Insights recently hosted the Geeks Make More Money: Building a Data-Driven Marketing Culture webinar where we broke down why our math teachers were right all along – numbers really are important! Example: In demand generation we measure the conversion rate between demo and closed one business.
Full Circle Insights
FEBRUARY 28, 2021
A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. We’ve seen what a difference it can make when sales and marketing share a single source of truth.
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