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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails. InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. Here’s a quick and surely incomplete run-down of those I’ve seen recently.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Demand generation&# is a better term, though still not precise. Customers are those who’ve advanced from email service providers (ESPs).

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Only B2B - Untitled Article

Only B2B

One of the great features of this content syndication tool is that it straight away promises content recommendation on some of the highest trafficked websites around the globe. Among the two main services: Engage and Reveal, engage lets you import and export all of your content anywhere. Disqus has made its name among 3.5

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Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. It is made up of sales, service and—wait for it—marketing! These vendors have sophisticated features and processes that can meet the needs of marketing teams in any size organization.

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Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. Treehouse has been quietly but steadily growing its business (up 30% this year), improving its product, and attracting more demanding clients. It has since added a connector for Oracle CRM On Demand.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

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Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing

Digital B2B Marketing

Unfortunately, marketers and agencies alike will justify this behavior by positioning the brand site, not the advertising, as the core delivery vehicle for the brand message. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Will you measure and manage based on your objective?