SalesIntel
MAY 17, 2023
By generating qualified leads , marketers engage with prospects, build relationships, and ultimately increase sales. B2B data feeds your pipeline the target accounts and contacts needed for company growth. This targeted approach accelerates conversion rates, exceeds marketing goals, and improves overall campaign performance.
Industrial Marketing Today
MAY 11, 2010
Company news and industry SIC codes tied for third. The SalesPulse survey also reported that B2B sales professionals found an inbound lead’s location more important than revenues and the number of employees. Wait a minute, isn’t that what Content or Inbound marketing is all about?
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Industrial Marketing Today
OCTOBER 2, 2010
Go beyond the high-level demographics of SIC/NAICS codes and company size. Are you targeting final decision makers, users and/or influencers? WHAT : What do you expect your list to do? While it is good to have multiple links in your email, don’t confuse your target audience by making multiple offers in the same email.
Industrial Marketing Today
JUNE 3, 2010
Don’t be persona non grata – take the time to really understand the persona of the target audience. I mean dig deeper than just the demographics like company size, job title, SIC code etc. It is our job then as marketers to massage it and add some sizzle in order to persuade the reader to take a desired action.
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)
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