ANNUITAS

MARCH 1, 2016

Demand generation leaders know it’s not true, though. So what is the key to better demand generation analytics? How can we better tie buying and content/channel interactions to opportunities and closed revenue in a closed-loop fashion — to fuel our demand process optimization ? Garbage in; garbage out.

Demand Generation 100

Demand Generation Demand Elasticity Analytics 100

ANNUITAS

JUNE 30, 2015

When presented with a Demand Generation Transformation initiative, at least one person will ask, “So this is all about email, right?” – Lead stage elasticity per content offer. – Lead stage velocity per content offer. – Lead stage elasticity per content offer. Content Performance.

Elasticity 100

Elasticity Paid Search Agency Multi-Channel Demand Generation 100

LeanData

SEPTEMBER 22, 2017

Our current customers love telling me about the impact we’ve had on their strategies around more effectively orchestrating demand generation. I have yet to engage with a prospect who disagrees with the idea that our products provide incredible value in addressing a significant pain.

Ideal Customer Profiles 51

Ideal Customer Profiles Elasticity Lock-In Validation 51

LeanData

NOVEMBER 8, 2016

Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. Kristina Frost, manager of strategic sales operations, Elastic Title: “How Elastic Uses Customer Insights to Drive the Renewal Process”.

Elasticity 45

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 45

LeanData

SEPTEMBER 22, 2017

Our current customers love telling me about the impact we’ve had on their strategies around more effectively orchestrating demand generation. I have yet to engage with a prospect who disagrees with the idea that our products provide incredible value in addressing a significant pain.

Ideal Customer Profiles 40

Ideal Customer Profiles Elasticity Lock-In Validation 40

LeanData

NOVEMBER 8, 2016

Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. Kristina Frost, manager of strategic sales operations, Elastic Title: “How Elastic Uses Customer Insights to Drive the Renewal Process”.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. Kristina Frost, manager of strategic sales operations, Elastic Title: “How Elastic Uses Customer Insights to Drive the Renewal Process”.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40