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How to Market an Analyst Report

The Point

By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. Just Released: (Company Name) named leader in Gartner’s Magic Quadrant for (Category)!”

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence.

Twitter 100
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Are Analysts Worth the Investment? Five Tips to Decide and Maximize ROI

Heinz Marketing

There’s no doubt analyst relationships (with firms such as Gartner, Forrester and the like) hold considerable influence over industries and buyers in numerous industries – IT, financial services, sales and marketing and much more. Five Tips to Decide and Maximize ROI appeared first on Heinz Marketing.

ROI 49
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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

Ardath Albee's Tip. Once you achieve the tipping point, you’ll find that it’s an easier proposition to build on that momentum for a continuous stream of prospects who become sales ready. Seamus Walsh's Tip. Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Ardath Albee's Tip. Brian Carroll's Tip. She provides quality content and newsletter services for global executive coaches at ContentforCoachesandConsultants. Patsi Krakoff's Tip. Howard Sewell's Tip.

ROI 100
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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip. Rebel Brown's Tip. Brian Carroll's Tip.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Ardath Albee's Tip. Customer service insights can help you learn what’s working and what’s not, as well as what may be of increasing importance in the future. Rebel Brown's Tip. Tom Pick's Tip.