SmartBrief - Marketing
SEPTEMBER 18, 2023
It used to be simple: Selling on Amazon meant you advertised on Amazon. To sell on your direct-to-consumer website, you advertised on the rest of the internet. The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads.
ClickZ
JULY 26, 2019
By 2025, GSMA has estimated that more than 5 billion people will have mobile devices, and over half of these connections would be smartphones. Thereby, also taking up an increasing portion of organizational marketing spend, too. Thereby, also taking up an increasing portion of organizational marketing spend, too.
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Single Grain
JULY 20, 2023
Google Ads has emerged as one of the most effective platforms for maximizing a brand’s online presence and reaching potential customers in the current digital landscape. But for your campaign to be effective, you must use the right tactics to nurture leads down the sales funnel. This figure will look different for all advertisers.
Hubspot
AUGUST 31, 2015
The explosive growth in mobile usage -- specifically in app usage -- has created an ultra competitive marketplace. In such an environment, app marketers face a difficult challenge as they battle hundreds or even thousands of direct competitors for user attention. A whopping 1.4 million apps are on both the App Store and Google Play.
Outgrow
MARCH 18, 2021
From the time Sean Ellis coined the term growth hacking, interest in growth hacking as a marketing strategy has only seen an upward trend. According to him, traditional marketing was qualitative in nature. And so, one couldn’t see the impact of marketing efforts on the revenues. 6-Step Plan for Each Stage of the User Funnel.
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