field vendor De-duplication Related Topics 
Martech
SEPTEMBER 24, 2021
Things like missing data, bad or old data, siloed data over to the side, duplicates spanning across multiple systems.” Consolidate duplicate data : Determine what types of duplicate data pieces are within your system, merge them, and set automated de-duplication rules.
Salesforce Marketing Cloud
DECEMBER 6, 2023
” Clean data — or data and records that are free of inaccuracies, duplications, and blanks — helps your small business run faster, smoother, and more efficiently. Are there lots of duplicates or contacts with old addresses you know aren’t valid anymore? Are certain fields out of date across lots of entries?
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Zoominfo
FEBRUARY 12, 2019
Test different form fields, CTAs, and more to optimize your landing pages for higher conversion rates and improved lead management. In fact, 35 to 50% of sales go to the vendor who responds first ( source ). Combat this problem by scrubbing your lead database and removing duplicates. Nurture leads with targeted content.
LeanData
AUGUST 25, 2021
A frequent conversation point often involves stepping back from considerations of possible vendors and potential solutions, and starting with the overall data strategy itself. . Above all, she wanted her marketing automation solution to contain only clean data, with all records containing fully completed, standardized and normalized fields.
DealSignal
MARCH 11, 2019
A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment.
Zoominfo
FEBRUARY 12, 2019
Test different form fields, CTAs, and more to optimize your landing pages for higher conversion rates and improved lead management. In fact, 35 to 50% of sales go to the vendor who responds first ( source ). Combat this problem by scrubbing your lead database and removing duplicates. Nurture leads with targeted content.
Adobe Experience Cloud Blog
FEBRUARY 26, 2016
To get a picture of this trend, take a look at Scott Brinker’s Marketing Technology Landscape Supergraphics , which shows a crowded market with 1,876 vendors in 43 categories. De-duplication. It’s clear that solution vendors are pioneering wonderful technologies and solving real-world problems for marketers. Attribution.
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