chiefmartech

DECEMBER 21, 2015

The major marketing clouds are foundational players in the martech ecosystem, but the narrative that one-suite-will-rule-them-all has diminished in recent months. The far majority of marketers I talk with are embracing a multi-product stack strategy.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

ConvertKit

OCTOBER 30, 2018

Did you sign up for something and later realize it had been through an undisclosed affiliate link, so you felt duped? A good rule of thumb to follow is this: Use your (disclosed) affiliate link when it doesn’t disrupt the flow of what you’re saying whenever you mention a product or service (in a neutral or positive light).

Product 93

Product De-duping Budget Programs De-duplication 93

ANNUITAS

OCTOBER 6, 2010

I once worked with a company who wanted to develop a series of lead nurturing campaigns. Make sure you define a process for how data is compiled , segmented, and de-duped. The answer needs to be the result of marketing and sales working together. Ensure the Integrity of Your Data. Define Your Lead Qualification Process.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You will most certainly need their expertise in massaging and de-duping the data. What data is included?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Martech

SEPTEMBER 10, 2021

Data and Profile Management : Once you collect and ingest data from different sources, the next step takes it through basic management tasks such as cleansing, de-duping, normalizing and so forth. Personalization : The final step in this data lifecycle is activation, or putting all this data and these segments to work.

Digital Asset Management 108

Digital Asset Management De-duping Enterprise Management Personalization 108