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A Guide to Marketing Automation

Zoominfo

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

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A Guide to Marketing Automation

Zoominfo

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

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Survey: Marketing Automation Users Score a “C” in Maturity

The Point

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene.

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Why Settle for Less? Choose DealSignal Over Zoominfo and Apollo

DealSignal

In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. We’re going to dive into the important stuff – like how good their data is, what they cover, how they work with other software, how they handle customer support, play by the rules, and what they charge.

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DealSignal vs. ZoomInfo: Comparison Guide

DealSignal

Using cutting-edge machine learning algorithms, DealSignal identifies the most promising leads from a range of sources including social media, news articles, and job postings. Static DealSignal’s Dynamic Data ZoomInfo’s Static Data Who Has Better Data, DealSignal or ZoomInfo?

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Sales and Marketing Alignment: Best Practices to Drive Revenue

DealSignal

Initiating Sales and Marketing Best Practices Alignment What Problems Exist Without Sales and Marketing Alignment? Get down to the root causes of misalignment and poor lead follow-up. Deliver quality leads from the accounts that sales care about. Create high-quality, targeted sales enablement content and tools.

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Sales and Marketing Alignment: Best Practices and Tips to Drive Revenue

DealSignal

Plus, without the alignment, the expectations from sales about the quantity and quality of leads can be a moving target—typically putting marketing teams on the defensive and behind the eight ball. With sales and marketing alignment in place, sales depended on marketing for their success.