Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance
DealSignal
AUGUST 30, 2021
It’s a good idea to loop in product managers, R&D teams, business development, and other departments that work closely with the solutions you are selling. But, in order to personalize messaging, you need fresh, accurate data to work with. Research suggests that only 30 to 50% of your data is accurate.
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