Zoominfo

FEBRUARY 12, 2019

Lead nurturing— or the process of developing relationships and guiding prospects through the buyer’s journey— is an integral part of the lead management process. As a marketer, you can get lead management exactly right and still see terrible results if you don’t prioritize data hygiene. Nurture leads with targeted content.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Rev

FEBRUARY 15, 2023

Align sales and marketing processes to avoid duplication of efforts and ensure a cohesive end-to-end customer experience. Rev’s Sales Development Platform uses AI technology to automate this process and optimize lead targeting. Stay up-to-date on the latest technology innovations and developments in the RevOps space.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Biznology

JANUARY 30, 2015

Here’s the best practice: Create a centralized data input group. Develop a simple method for testing the accuracy from this group as an ongoing practice. Then, develop a very simple process by which reps pass their data to this group. How do I match and de-duplicate customer records effectively?

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Zoominfo

FEBRUARY 12, 2019

Lead nurturing— or the process of developing relationships and guiding prospects through the buyer’s journey— is an integral part of the lead management process. As a marketer, you can get lead management exactly right and still see terrible results if you don’t prioritize data hygiene. Nurture leads with targeted content.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

SalesIntel

FEBRUARY 8, 2023

Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Data that is duplicated, erroneous, and harmful to your success. Typically, data is manually inputted at some point during the trip.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Zoominfo

APRIL 27, 2022

For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting. How do duplicates happen?

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Convince & Convert

APRIL 22, 2016

This includes logging their recent purchases, website activity, and (if possible) life developments like getting married and new additions to the family. Clean data is the first step to segmentation. The right solution allows you to match, cleanse, de-duplicate, and standardize all your data. Avoid Duplicate Leads.

De-duplication 100

De-duplication Lead Ranking Lead Scoring Leads 100