Zoominfo

FEBRUARY 12, 2019

First and foremost, effective lead management requires a deep understanding of the characteristics that make a prospect an ideal fit for your products and services. In fact, 35 to 50% of sales go to the vendor who responds first ( source ). Establish a service-level agreement for lead routing. Create buyer personas.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

SmartBug Media

JUNE 2, 2021

Before diving into a customer relationship management (CRM) platform integration project , one step to take is the always important but somewhat dreaded task of data cleaning. Quite simply, the goal of data cleaning is to remove data that is incorrect in an effort to prepare data for analysis or an integration.

De-duplication 94

De-duplication CRM Data Hygiene Analysis 94

Zoominfo

FEBRUARY 12, 2019

First and foremost, effective lead management requires a deep understanding of the characteristics that make a prospect an ideal fit for your products and services. In fact, 35 to 50% of sales go to the vendor who responds first ( source ). Establish a service-level agreement for lead routing. Create buyer personas.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Rev

FEBRUARY 15, 2023

Implement the use of a unified platform (e.g., CRM, marketing automation platform or data warehouse) for data tracking and analysis so that all teams can easily access the same key performance indicators and data points. Let Rev’s AI-powered platform show you the companies you should target next !

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

DealSignal

MARCH 11, 2019

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Zoominfo

APRIL 27, 2022

How to remain within data privacy regulations: Disorderly databases are the most likely candidates to house insecure data. There are several data hygiene practices you can implement to combat insecure data. Inconsistent Data Inconsistent or non-standardized data looks different, but represents the same thing.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100