Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. And over the course of those calls it’s easy to see intent data taking a seat right alongside the two most important pieces of business information—account and contact data.

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Albacross

JANUARY 19, 2022

Intent data is the one. It tells you who are interested in your products, which product they are interested in, where they are on the buyer journey, and when they are ready to buy. Here are 5 steps to activate your intent data and make your outreach easier. Re-visit your Ideal Customer Profile. But is that all?

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Adobe Experience Cloud Blog

JUNE 9, 2017

People are leaving digital clues about their interests and intentions in many places across the web, including when they visit your website or click on your emails (1st party data), visit websites you don’t own, and go to social networks to discuss business issues and products (3rd party data). How do I use intent data in practice?

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Content4Demand

SEPTEMBER 24, 2021

Intent can also help identify accounts in a buying process that are not in a defined Ideal Customer Profile. First-party intent data is known intent data —data such as de-anonymized web traffic, cookies, web visitors, content that is gated or other form-fill activities. So it can expand the target market.

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TrustRadius Marketing

OCTOBER 3, 2022

Gartner predicts that 80% of B2B sales interactions will be digital by the mid-2020s, and according to the TrustRadius B2B Buying Disconnect survey, 77% of buyers say that once they identified a need, their first step was to do their own research. Intent data can also be obtained through data-sharing partnerships.

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Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

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Madison Logic

OCTOBER 11, 2022

Your sale does not start with the first conversation between your sales team and the customer. It began when your customer recognized a problem or opportunity for their business. Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. Intent Data Explained .

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