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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Publishing videos to YouTube just to create backlinks. + Duplicate content. + Black hat SEO tactics might get you to the top of the SERPs for a short period of time, but those results won’t last. Black hat tactics waste time and money while putting your entire site at risk of being de-indexed and/or blacklisted entirely.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

As Ann Handley, the head of content marketing at MarketingProfs says, “Make your customers the hero of your stories,” this very much implies the current set-up of content strategy in 2020. For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers.

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A Comprehensive Guide to Local SEO in 2018

Hubspot

Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn’t optimized for local search, you could be missing out on 80% of your potential customers. Local SEO helps businesses promote their products and services to local prospects and customers.

SEO 101
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Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search

Hubspot

But, while it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s actually more value in keeping certain pages on your website out of a search engine’s index. 2 Ways to De-Index a Webpage From Search Engines.

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Search Engine Indexing vs. Search Engine Ranking: What’s the Difference?

seo.co

When your site ranks in the search engine results pages (SERPS) for certain keywords and phrases, you’ll drive targeted traffic to your website from users who click on your links. You can certainly generate traffic from content marketing , but you won’t get anywhere near as much traffic as you can generate by ranking high in the SERPs.

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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

And everybody clicks on one of the first entries in the search engine results pages (SERPs) they find. On a more common level, if your hosting is unreliable, site outages could disrupt your site’s appearance in SERPs. Everybody does. Wouldn’t it be nice if your site was at the top of that list?