article thumbnail

Data Decay & B2B Database Marketing [Infographic]

Zoominfo

Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance. Key Takeaways About B2B Database Marketing.

article thumbnail

Turn Your Blog into a Lead Generating Machine

PureB2B

That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. Generate Quality Leads.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Turn Your Blog into a Lead Generating Machine

PureB2B

That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Publishing quality content in a steady fashion shows that you’re offering a service or product that is here for the long haul and that you’re not simply looking to make a quick buck.

article thumbnail

How Does Content Marketing Help with SEO?

Webbiquity

They begin by creating a unique piece of content (often using survey data) and pitching it to national publications in the hopes they will publish it. By giving them something new in the form of new data or statistical information, they’re more likely to publish your content. Twitter: @ CustardMedia.

SEO 100
article thumbnail

B2B prospecting data just keeps getting better

Biznology

The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title.

article thumbnail

Can Games Play a Role in B2B Marketing?

The Point

HS: What kind of companies are using games for marketing? MT: We build games for both B2C and B2B companies, as well as publishers. HS: What objectives do marketers typically have in mind when developing games for advertising purposes? Demand generation? Customer loyalty? Brand awareness? Any other suggestions?

article thumbnail

Top Social Media Measurement and Tracking Tools

Online Marketing Institute

Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. It’s also simple to customize.” Zite Expands Its Publisher Program. Publishing Technology. Publishing Management. Audience Development. Assn/Non-Profit. CMS Insights.