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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Lead generation is effective because not every audience member you attract is going to invest in your product or service — but it’s worth trying to take their eyes away from larger-sized competition. In fact, 48% of consumers leave a business’s website and make a purchase on another site simply because it was poorly curated.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Lead generation is effective because not every audience member you attract is going to invest in your product or service — but it’s worth trying to take their eyes away from larger-sized competition. In fact, 48% of consumers leave a business’s website and make a purchase on another site simply because it was poorly curated.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

Here are the top 11 AI predictions in sales that you should keep your eyes on. Consider AI-powered solutions like Zoominfo and Dealfront to uncover prospects that display buying signals. 11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. The remedy?

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Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Find a way to curate a list of trade show or conference attendees, though, and the rest of the job is much easier – and cheaper. Keep your eyes on the prize. Once you are tracking leads and making deals from all your hard work, it is time to set the next sales campaign into motion and start planning for the next trade show.

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Lead Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Find a way to curate a list of trade show or conference attendees, though, and the rest of the job is much easier – and cheaper. Keep your eyes on the prize. Once you are tracking leads and making deals from all your hard work, it is time to set the next sales campaign into motion and start planning for the next trade show.

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Can’t Stop, Won’t Stop: DiscoverOrg’s Acquisition of ZoomInfo

DiscoverOrg

In February 2019, DiscoverOrg acquired data provider ZoomInfo. The recent ZoomInfo acquisition is business – but for Schuck, who co-founded DiscoverOrg just over a decade ago , it’s personal, too. DiscoverOrg and ZoomInfo are two companies coming at the same problem with different perspectives: quality vs. quantity.

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The Guide to Launching a Successful Employee Advocacy Program

Zoominfo

In the same way that employee advocacy can draw in new business, it can also help catch the eye of new talent. . Goals and objectives provide you with tangible things to measure, and measurements allow you to track how well a new or existing program is doing. . One way to do that is to assemble a team of content curators.