CTR - B2B Marketing Zone

How to Incorporate Geofencing in B2B Content Strategy

Valasys

JUNE 18, 2019

According to a study by Mobile Marketer, Geofencing is capable of generating twice as many Click-Through Rates (CTR) than normal mobile advertising. Furthermore, a study by Search Engine Land implies that geo-targeted mobile display advertising helps marketers achieve twice as many Click-Through Rates (CTR) as the standard industry benchmark.

Webinar Metrics

Webinar Metrics Top of Funnel ROMI Psychographics

SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

OCTOBER 24, 2017

Deep learning – Upgraded versions of Google’s machine learning models, which track GPS, Wi-Fi strength, bluetooth beacons, location history, search queries and visit duration. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS).

Paid Content

Paid Content Display Top of Funnel Cost Per Click

B2B Marketing Zone

How to Incorporate Geofencing in B2B Content Strategy

SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

Webinars

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