5 Ways B2B Technology Companies Can Build PPC Negative Keyword Lists
KoMarketing Associates
SEPTEMBER 4, 2019
Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. When negative keywords are added to a PPC campaign, ads will not be served if those words are part of the user’s search query. Current Events. Specific Industries. Accounting”. Marketing”. Construction”.
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