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5 Ways B2B Technology Companies Can Build PPC Negative Keyword Lists

KoMarketing Associates

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. When negative keywords are added to a PPC campaign, ads will not be served if those words are part of the user’s search query. Current Events. Specific Industries. Accounting”. Marketing”. Construction”.

PPC 121
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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Are you ready? Let’s begin!

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. On your dashboard -- or "Campaign Manager," as it's formally called -- you'll see a call-to-action (CTA) to create a campaign. Call-to-Action (CTA).

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31 Paid & Free SEO Tools That Will Improve Your Ranking

Single Grain

In this post, I will present a list of awesome paid, freemium (meaning that you need to pay only if you wish to use extra features) and free SEO tools to improve your Google ranking. Metrics and Analysis – Import valuable SEO data from Google Search Console including impressions, clicks, average position and CTR (Click-Through Rate).

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy.

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35 Social Media Terms Every Marketer Needs to Know

EveryoneSocial

In other words, if a lot of high-quality websites link back to your site, it indicates to Google that your domain is authoritative and valuable. Click-through rate (CTR). A high CTR means that people find your ad to be interesting and relevant. A high CTR means that people find your ad to be interesting and relevant.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. From there, you'll be prompted to create a LinkedIn Campaign Manager account (if you haven’t yet). That's because LinkedIn has a powerful ads platform.

Linkedin 101