Remove Cross-Selling Remove Multi-Channel Remove SMB
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Breaking Down the Buyer’s Journey for SMB Marketers

SugarCRM

As a matter of fact, the buyer’s journey plays an integral role in today’s digital, multi-channel marketing world and even SMB organizations can’t ignore it. Ideally, it should even extend beyond that purchase as customers re-cycle through the journey through re-sell, cross-sell and up-sell initiatives.

SMB 50
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Xerox Prints New Vision With Marketing

Content Marketing Institute

The answer: a multi-pronged marketing campaign that includes content adaptable for digital and in-person engagements. That broad responsibility, coupled with his 30 years of experience in a variety of marketing, sales, and strategy roles, positioned him well to create a cross-functional team to dig into the global challenge.

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5 Paths to 5x Pipeline Generation Using Modern Technographics & Intent Data

SalesIntel

Effectively, we listen to companies, companies that you want to sell to, or companies that maybe are already your customers. The idea is to plug this information into your sales and enterprise marketing motions, which we’ll talk about today so that you can have more meetings and sell more of your products. I’m Mike Burton.

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Get Your CEO On Board – 5 GTM Paths Using Modern Account Technographics & Intent Data

SalesIntel

Effectively, we listen to companies, companies that you want to sell to, or companies that maybe are already your customers. The idea is to plug this information into your sales and enterprise marketing motions, which we’ll talk about today so that you can have more meetings and sell more of your products. I’m Mike Burton.

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Blueprint for a hypothetical martech “holding company” for a world where aggregation beats consolidation

chiefmartech

The barriers to distributing software have collapsed (albeit while the costs of marketing and selling software at scale have risen as competition has multiplied). Many long to become platforms, but most are unable cross that chasm. In any given category there may be an SMB solution and an enterprise solution.

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Top 14 Social Media Management Tools for 2021

Oktopost

Social selling has become an almost inevitable part of B2B selling. As the world remains mostly shuttered, businesses are turning to alternative digital channels to hock their wares. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy.

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300 Women Making An Impact In B2B SaaS

SalesIntel

Visit My LinkedIn Alexine Mudawar CEO of Women in Sales Expertise: Outbound Selling, Pipeline Generation, Sales Coaching & Development, Social Selling About: My sales career started early in my childhood walking around my neighborhood selling door-to-door. She is among the world’s leading experts on the complex sale.”