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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

To succeed as a small or medium-sized business (SMB), employees must work smarter. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces. And often, with SMBs, the product offering aligns with employee values and belief systems. But let’s face it.

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The Best Marketo Add-Ons for SMB

SmartBug Media

Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Firmographic attributes include enterprise versus SMB, as well as predefined industry categories.

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Google claims these can be fully functional in a manner of weeks, versus multi-month or longer chatbot deployments. Let’s dig into each: The new chatbots leverage natural language processing to learn from the customer’s inputs – which can be used by B2B GTM teams with more complex product configurations and pricing models.

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Why B2B Marketers Should Try CTV Advertising

Biznology

Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. You can also use your first party data for targeting and retargeting, to existing names as well as lookalikes, the same way you would in other digital media channels. Omni-channel integration.

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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Consider the following critical capabilities for MAP in an enterprise environment: Can it manage non-linear customer journey and multi-faceted contact-level and account-based lead qualification? Can it support the full complexity of an automated, multi-channel, perpetual demand marketing program? billion in 2019.

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How SMB eCommerce retailers can turn everyday challenges into sales

Biznology

As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. 1) Keeping up with evolving sales channels by understanding business strengths. Don’t worry about every channel.

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Why It’s Time for SMBs to Implement ABM

Adobe Experience Cloud Blog

However, the introduction of new digital ABM technologies has removed the barrier that kept small and medium-sized businesses (SMBs) from employing the strategy, allowing organizations of all sizes to do ABM at scale. In fact, our SMB marketing team at Marketo has seen great results with this account-centric strategy.