cross-sell multi-touch recency Response Rate Related Topics 
NetLine
JANUARY 23, 2020
The KPIs used to measure content performance are response rate, # of responses from target accounts, # of target titles which downloaded the assets. They are used within Customer Acquisition campaigns, Upsell-Cross Sell Campaigns, and Pipeline Acceleration Campaigns.
Biznology
JANUARY 5, 2015
Unfortunately these systems are nothing more than repositories of registration data, and do not provide the capability to perform analytics on the campaign results of cross channel and multiple communications. The value of this data is its recency and accuracy, which is usually a problem with B2B data and lists. Like this post?
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