Remove cross-sell recency
article thumbnail

WiseGuys Gives Small Firms Powerful List Selection Software

Customer Experience Matrix

WiseGuys from Desktop Marketing Solutions, Inc. It is basically a system to help direct marketers select names for catalog mailings and email. But while simple query engines rely on the marketer to know whom to pick, WiseGuys provides substantial help with that decision. DMSI) is a good example of the breed.

article thumbnail

7 Ways to Generate More Sales Revenue with Marketing Automation

Adobe Experience Cloud Blog

The lead generation media that is working best today for inbound is online marketing (e.g. search engines, industry portals, directories and social media marketing). For outbound it is direct marketing (e.g. Use marketing automation driven campaigns to generate more referrals. Increase sales productivity.

article thumbnail

5 trade show marketing mistakes

Biznology

Unfortunately these systems are nothing more than repositories of registration data, and do not provide the capability to perform analytics on the campaign results of cross channel and multiple communications. The value of this data is its recency and accuracy, which is usually a problem with B2B data and lists. Analysis by titles.