Online Marketing Institute

NOVEMBER 8, 2010

Think repeat purchases, service, parts, etc over the average lifespan of B2B customers. This is a basic Financial Accounting technique to ensure that you “discount” future cash flows based on the cost of money and your company’s discount rate (for those not financially inclined, think interest rate). Add rows, subtract rows.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Convince & Convert

AUGUST 2, 2012

The RSS feed is: [link]. Also our good friends at Infusionsoft , email and CRM folks that we use for all of our email stuff at Convince & Convert and at Social Pros. I think we are confusing marketing and customer service. This episode features Jeremiah Owyang and Rebecca Lieb from the Altimeter Group. Listen Now.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Webbiquity

APRIL 27, 2017

those in business/industrial firms, government agencies, non-profits, educational institutions, financial services, and healthcare) are well aware of the data they are providing to vendors, just through normal product usage. They also expect service and even vendor engagement options far beyond phone calls and email.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Convince & Convert

SEPTEMBER 21, 2010

Any factors you look for or service you use that I didn’t mention? But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. What about you?

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

APRIL 27, 2012

Read on for insights from Ryon, and our Social Media Stat of the Week (this week: 44% of Americans see tweets mentioned nearly every day, but only 10% of Americans actually use Twitter). The RSS feed is: [link]. This episode features Ryon Harms , the head of social media for Farmers Insurance. Listen Now. Find us on iTunes: [link].

Twitter 115

Twitter Social Media Facebook Paid Search Agency 115

Webbiquity

JANUARY 10, 2010

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. 8 Excellent Tools to Extract Insights from Twitter Streams by Social Media Today.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

JULY 27, 2012

The RSS feed is: [link]. Enterprise a CRM and email for businesses of all shapes and sizes, including our own. This is Episode 26 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Richard Owen of Satmetrix. Click the play button to listen here: Download the audio file: [link].

Lead Ranking 115

Lead Ranking Enterprise Management Lead Scoring Work Management 115