Industrial Marketing Today

APRIL 3, 2011

Customer Relationship Management (CRM) and Marketing Automation applications have made it easier to automate many of the steps. That’s where you begin the process of building customer relationships. You take qualified leads and move them up each successive rung. How are you using content to build stronger customer relationships?

Planning 60

Planning Work Management Marketing Automation Services Marketing Management 60

Industrial Marketing Today

OCTOBER 14, 2011

It is not a one-off campaign or a project; it is a process! Based on what I’ve heard, other than integration with SalesForce CRM and email marketing, MA is underutilized by the few industrial companies that have taken the plunge. Inbound Marketing articles that I’ve published here may help to clear up some of those issues.

Inbound Marketing 60

Inbound Marketing Top of Funnel Marketing Automation Services Allocation 60

Industrial Marketing Today

MAY 14, 2010

Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

DECEMBER 17, 2010

Every company starts with this lofty goal but somehow during the website redesign process, it gets diluted by too many other competing needs. I’ve also provided links to my other articles from this blog that talk about the key elements of a successful website redesign. See Marketing Automation vs. Inbound Marketing.

CMS Development 60

CMS Development Marketing Websites Marketing Budget Creation Work Management 60