8 key tips for marketing to existing B2B customers
Tomorrow People
MAY 30, 2022
Palmatier and Shrihari Sridhar’s influential book Marketing Strategy: Based on First Principles and Data Analytics , one fundamental challenge that all companies face is the fact that all customers change—even in B2B contexts. This article shares 8 pointers to help you get started on the right track. Evolve your offering. How to get started.
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