Remove CPO Remove Satisfaction Remove Validation Remove Vendor

Cut Through the Confusion and Successfully Move Buying Groups Through Your Account-Based Marketing Programs


For example, to sell a large enterprise an on-site human resources software package, you’re probably going to need to convince at least three B2B personas: The HR director, who is focused on user satisfaction and cutting time spent on staff hand-holding. If you aren’t engaged from the outset with the Influencers who are doing the research to validate your solution, the odds are going to be stacked against you when it comes time for the account to set its final vendor list.

CPO 10