Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. For your first set of customers, trust is the key. How to find and win your first 10 customers 1. Do any fit your ideal customer profile? Art by Natalie Harney.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

LEADership

NOVEMBER 5, 2013

The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog. Get Your Gemba—Create Value For Your Customer On Social Media Channels. And so it is a place where you must create the greatest value.

Social Media 40

Social Media Optimization CPO Media 40

Metadata

JANUARY 8, 2024

Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. He urges marketers to measure the following GTM metrics: Pipeline velocity: Pipeline velocity measures how quickly a meeting becomes an opportunity in your customer relationship management (CRM) tool.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Lenny's Newsletter

AUGUST 8, 2023

Founders spoke to a median of 30 potential customers to validate their idea before committing. ~40% Cold outbound works—it’s the second most common way to get your early customers. 40% of startups pivoted at least once before landing on their winning idea—oftentimes more than once. About 20% were solo founders.

Startups 52

Startups Work Management CPO Enterprise Management 52

Lenny's Newsletter

AUGUST 15, 2023

Go this route with the goal of speaking with around 30 potential customers, looking for pain and pull (see above what that means). It’ll always be harder tomorrow because you’ll have more customers if you’re fortunate (or unfortunate). Art by Natalie Harney. Forty percent (nearly half!)

Validation 52

Validation Startups CPO B2B 52

Mereo

DECEMBER 9, 2020

Every organization is caught between the tug of customer-driven demands and market-driven forces. It is so prevalent it has become cliché: Companies typically embrace “The customer is always right” and “It costs more to acquire a new customer than to keep an existing customer” sentiments well. Customer-Driven Activities.

Work Management 87

Work Management Marketing Management Ideal Customer Profiles Planning 87

Webbiquity

JUNE 6, 2011

Dan’s LinkedIn Profile | Dan’s Tweets – On May 12, 2011 Dan tweeted this: @CarlRWarner @ckburgess I am officially an Army Medical Captain! Michael believes that companies need to become more social, and that marketers need to stop focusing on just their activities and put the customer first.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100