Mereo

APRIL 28, 2022

A report from Leadership IQ found that 71% of managers are not aligned with the corporate vision. The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. Salespeople are not even using the tools marketing creates for them.

Lead Scoring 36

Lead Scoring Lead Ranking Marketing Management Forrester 36

Metadata

JANUARY 8, 2024

According to Forrester, over 90% of survey respondents said buyers “completely” or “somewhat” trust peers for vendor advice. Source: Metadata’s 2023 Paid Social Benchmark Report Liam also suggests avoiding gated content and MQL-driven marketing. We agree with that advice, too. Want to learn more about Metadata? Schedule a demo today.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

PathFactory

JUNE 24, 2021

Christine Polewarczyk , VP Research Director at Forrester, recently joined PathFactory co-founder and CPO Nick Edouard as a guest speaker on a webinar all about content intelligence. Forrester reported that the number of total interactions during the purchase process rose from 17 in 2019 to 27 in 2021. We need more data.

ROI 52

ROI Top of Funnel Forrester CPO 52

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. A reporter and anchor for CBS affiliate WCCO TV in Minneapolis (the top-rated newscast in the Twin Cities); Jason hosts the station’s popular “Good Question&# segment. Now you may wonder, “ How do we build a community? According to Tom Grant , Ph.D,

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100