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How to Build a Career Path Toward the C-Suite

SmartBug Media

Or maybe they see that my original field of study was English and I started my career as a high school teacher, which doesn’t traditionally translate to future CEO. They also work as a team to ensure the company’s strategies and operations are in line with goals, plans, and policies. Chief people officer (CPO). Be authentic.

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How Machine Learning Is transforming Video Advertising

Martech Advisor

In spite of most of these technologies being vastly overhyped, one technology has stood along in truly redefining the way we advertise: Machine Learning, says, Chris Graham, CPO/GM, TONIK+. ML is a broad field with a number of approaches, but the two we’ll speak to in this article are supervised and unsupervised. The (Near) Past.

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The Ultimate Guide to TV Ads

Hubspot

Unlike display ads, social media posts, or even print ads, you can’t hop in and change a TV ad without shooting a new ad or at least contacting the network. But what makes it possible is a thorough planning process (like with any advertising or marketing campaign ). Keep this length in mind as you plan your spot.