How to choose third-party data segments based on your campaign’s goals
Choozle
APRIL 20, 2021
Audiences are supplied by different vendors who gather data from thousands of different sources such as, in-store purchases, DMV records, online browsing habits, and other sources. CPM: $1 – $3. CPM: $1.03. CPM: $1 – $5. Segments over 45MM may be too general and fail to reach your target market.
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