How to Run LinkedIn Ad Campaigns: A Beginner's Guide
Hubspot
FEBRUARY 2, 2017
If your product or service is best for CFOs, targeting only people with "CFO" in their titles will increase your conversions, and ultimately save you money. Pay Per 1,000 Impressions (CPM). When deciding between CPC and CPM, think about your end goal. If so, CPM might be your best option.
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