Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Ad network vs. ad exchange. How much does it cost?

Advertising Agencies 122

Advertising Agencies Paid Content Cost Per Thousand Advertisements 122

Bannerflow

JULY 12, 2019

Multi-channel and format reach. Is it on a cost-per-thousand (CPM) or cost-per-click (CPC) basis? Typically, DSPs that charge on CPM are more transparent with their cost margins. Plus, IBM Watson has proved that it can drastically reduce CPC using AI technology. They have access to multiple SSPs or ad exchanges.

Advertising Agencies 74

Advertising Agencies Paid Content Advertisements Advertising 74

Act-On

FEBRUARY 26, 2024

What is an Ad Exchange? Ad exchange is an online marketplace that enables publishers and advertisers to buy and sell advertising inventory in real-time auctions. Marketers use different attribution models to assign value to different touch points and calculate ROI. CPM is used as a standard measure for buying display ads.

Paid Content 218

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 218

Adobe Experience Cloud Blog

OCTOBER 4, 2012

You can pay for advertisements on a cost-per-click basis (CPC) or an impressions basis (CPM). We also ran a campaign called “Facebook Decals”, which promoted a custom Facebook application that we created to give away cool Revenue Rockstar decals in exchange for a Like. CPM, though the CPC range is as high as $2.00

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48