6 targeted Facebook KPIs to improve social media ROI
Sprout Social
JUNE 3, 2025
Paid: Track Ad Impressions and cost per thousand impressions ( CPM ) to measure awareness. Paid: Use cost per lead (CPL) and Conversion Rate to track lead generation. Add benchmarks, such as current reach, cost per click (CPC) and conversions, to track your progress. Just remember to use frequency caps to avoid ad fatigue.
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