Remove CPC Remove CPL Remove CPM
article thumbnail

6 targeted Facebook KPIs to improve social media ROI

Sprout Social

Paid: Track Ad Impressions and cost per thousand impressions ( CPM ) to measure awareness. Paid: Use cost per lead (CPL) and Conversion Rate to track lead generation. Add benchmarks, such as current reach, cost per click (CPC) and conversions, to track your progress. Just remember to use frequency caps to avoid ad fatigue.

article thumbnail

How Much Do Facebook Ads Cost in the Philippines?  

Spiralytics

Average Facebook Ads Cost-Per-Click (CPC) Facebook CPC refers to clicks on ads, including post reactions, image views, and of course, link clicks. As previously mentioned, the average CPC in the Philippines is ₱1.13 ($0.02). The average cost for Facebook ads pricing in the Philippines is roughly ₱1.13 per click, but it may vary.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Performance Marketing: Tools, Techniques and Best Practices

Marketing Insider Group

CPC (Cost Per Click): Payment is made when an ad is clicked. CPL (Cost Per Lead): Payment is made when a potential customer provides contact information. CPM (Cost Per Thousand Impressions): Payment is made for every 1,000 times an ad is viewed. We’re big fans of performance marketing here at Marketing Insider Group.

article thumbnail

Facebook advertising cost: Everything you need to optimize your ROI

Sprout Social

Cost Per Click (CPC) : If your campaign is set to charge for clicks (users have to click on an ad), then the CPC will be your metric. Cost Per Like (CPL) : Used in Like campaigns, the CPL is used when a user clicks Like when presented with an ad. Cost Per Mille (CPM) : Cost per 1000 impressions. Time of year.

article thumbnail

Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

CPC advertising, or cost per click , charges advertisers for each time a user clicks on a placed ad. The CPC rate is calculated by dividing the total amount spent on a campaign by the number of clicks generated. CPL is calculated by dividing the total amount spent on a campaign by the number of leads generated.

article thumbnail

How Metadata Uses Metadata

Metadata

However, it’s unlikely that your CPC will be as low on LinkedIn as it will be on the other channels. The more you spend, the faster your retargeting audience will grow and the lower your CPM will be on LinkedIn. The more you spend, the faster your retargeting audience will grow and the lower your CPM will be on LinkedIn.

article thumbnail

The Big List of Content Marketing Acronyms

Brandpoint

CPC: Cost-per-Click. CPC is one of a few advertising options when creating new campaigns on most platforms. CPL: Cost-per-Lead. Calculate how much it costs to secure a new lead by using a simple formula: marketing spend / total new leads = cost-per-lead (CPL). CPM: Cost-per-Thousand (impressions).