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Second quarter saw slowing ad spend on most platforms

Martech

At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report. The video platform saw a 28% increase in ad spend last quarter, compared to 18% in Q1.

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16 Crucial Social Media Metrics to Track In 2024

SocialPilot

To calculate CTR, divide the total number of clicks of a post by the total number of Impressions and multiply by 100 to get a percentage. Cost per click (CPC) The cost per click is the amount you pay each time someone clicks on your advertisement. Be sure to check it often.

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How to Create a Comprehensive Paid Advertising Plan

Marketing Insider Group

Understanding the cost structure of different platforms helps in determining where to allocate funds most effectively. Every platform works on a different cost model. Social media campaigns often use a cost-per-click (CPC) or cost-per-impression (CPM) model, while Google Ads also uses a pay-per-click (PPC) format.

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Facebook, Microsoft & Google Ads Compared: CTR, CPM & CPC Benchmarks via @mirandalmwrites

Search Engine Journal

The post Facebook, Microsoft & Google Ads Compared: CTR, CPM & CPC Benchmarks via @mirandalmwrites appeared first on Search Engine Journal. How do sentiment, landing page quality, and increasing ad spend impact PPC performance? Cambridge University compares Facebook, Microsoft & Google Ads.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

This solution is the most affordable since it has a cost-per-click price model, with a $10 daily minimum. Outbrain recommends 150 billion articles and videos each month to more than a half a billion people worldwide. Why Outbrain?

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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

Cost-Per-Click Cost-Per-Click (CPC) helps you keep track of your ad spend. You want to make sure your ads are cost-effective and deliver a good return on investment. Measuring CPC is as easy as pie. You just divide the total cost of your clicks by the number of clicks.

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6 targeted Facebook KPIs to improve social media ROI

Sprout Social

Paid: Track Ad Impressions and cost per thousand impressions ( CPM ) to measure awareness. Add benchmarks, such as current reach, cost per click (CPC) and conversions, to track your progress. Just remember to use frequency caps to avoid ad fatigue.