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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

You can select the following objectives: Reach : The system will deliver your ads to get the lowest CPM and the highest number of impressions. Traffic : You will get the lowest CPC, ideal for driving traffic to your landing pages, product pages and blog posts. The format costs $45,000 for 30 days.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Cost Per Click (CPC) – average cost of user click-through (when user clicks ad). Cost Per Thousand (CPM) – taken from the Latin word for Thousand; Mille. Open Exchange Buy – an auction model with a variable CPM across all the sites available within the Ad Exchange space. Refers to the price of 1,000 ad impressions on a web page.

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What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

Wider range of options. For both publishers and advertisers, the range of options that they have access to is multiplied when they choose to buy or sell through an ad network. Some of the options you could consider are: Cost per thousand impressions (CPM). Viewable CPM (vCPM). Cost-per-click (CPC).